SEO

Saturday, August 15, 2009

SEO or Search Engine Optimization is the best way to driving traffic to your site
because traffic from search engine very targeted, if you join at affiliate program you
can get much of money if your blog ranked well on the search engine because the
sales conversion are big enough, but doing SEO is not easy, if you want too bother
with the SEO matter you may using the services from SEO service company.

But SEO service company is not cheap, but if your budget its big I think its can be
considered, if you want to doing SEO by yourself there are several steps to make
your web visibility on search engine ranked well.

1. On page optimization:
  • Meta tag
  • Keywords density
  • Keywords prominence
Best free tool to check SEO Score on this part is RankingToday.com.

2. Off page SEO

The main goals from off page SEO is build link to your web as much as possible, you
can get link by:
  • exchange link
  • buy link (You can get Cheap quality link from here: backlinks.com) *ref
  • submit to directory
  • submit to blog directory
Read More......

Google’s Referral Programs

One of the biggest changes that Google has made to the AdSense program
since the last edition of this book came out is in its referral programs.

Initially, these were pretty poor. The products were Firefox, Picasa, Google
Pack — a collection of different programs — and the AdSense program itself.

If you had users that included publishers interested in signing up for AdSense
then you might be able to make some money. (The AdSense referral pays $5
for a publisher who makes the same amount within 180 days, another $250
if the publisher makes $100 and a very nice $2,000 bonus if you refer 25 of
these kinds of users).

Most publishers though, don’t write content for other publishers. They were
left hoping to earn a dollar a download for Firefox. Most found it more costeffective
to use that spot on their page for something else.
It turned out that those early referral products were just filling space.

Today, Google offers referral products in more than 26 categories, from
animals to travel. Those products come in every format you can imagine and
pay different amounts for different actions.

It’s a whole other way of making money on your website
Read More......

Using Multiple Ad Blocks

Friday, August 14, 2009

Google lets you place more than one ad unit on each page of your Web site.
In fact, you can place:

3 ad units
3 link units
3 referral units
2 AdSense for search boxes

What does this mean for web publishers?
A real bonanza: you now have many more chances to hook readers with new
ads as Google will show unique ads in each ad unit!

With multiple ad blocks, you can also decide which ads are served in the best
places for your site.
Read More......

Blocking Ads

Another useful way to control the ads you see on your site is to block ads you
don’t want.

Google gives you a limit of 200 URLs to block, which isn’t much. You might
well find yourself burning through them pretty fast, especially if you try to
block lower paying ads in favor of the higher-paying ones.

Playing with keywords, content and placement will give you much better
results.
Read More......

Changing Metatags

Metatags certainly aren’t what they used to be, and in AdSense they’re
barely anything at all. There’s a good chance that when it comes to deciding
ad relevance, your metatags have no effect whatsoever.

I’ve already mentioned that the title of your page will have an effect. It’s also
very likely that the description does too.

But that doesn’t mean that your metatags are completely irrelevant when it
comes to AdSense. They aren’t. They’re only seem to be irrelevant when it
comes to serving ads; they still play a role in search engine optimization and
getting your site indexed faster.
Read More......

Keyword Frames

One of the reasons that websites don’t always receive relevant ads may be
that all the navigation and other non-content words affect the way Google
reads the page. If your links and other words take up lots of space, it could
well skew your results.

One way to avoid your navigation affecting your ads is simply to create
frames. You put all of your content in your main frame and the navigation
material in a separate frame. Only the “content frame” has the Google code
(google_page_url = document.location), so your keywords won’t be diluted
by non-relevant words.
Read More......

AdSense Arbitrage

Once you get to grips with the numbers that you see on the stats pages and
your logs, you might notice something interesting. You might see for
example, that you’re getting 5,000 ad clicks on a page each month and that
page is generating $1500.

Divide $1500 into 5,000 clicks and you’ll realize that each click for that type
of content is bringing you 30 cents.

That means that when you come to buy content, as long as you spend less
than 30 cents for a click to that page, you’re going to make a profit. And one
way to do that is to open an AdWords account and buy advertising space on
Google’s search pages. You could pay as little as 5 cents per click, giving you
a profit of 25 cents each time your 5-cent users click on your 30-cent ads.
That’s AdSense arbitrage and it sounds like a foolproof way to increase your
revenues.

If it were that easy, everyone would be doing it.
The first problem with arbitrage is that you can never get a 100% CTR. Not
every 5 cent click you buy is going to give you 30 cents back — and every
impression that doesn’t result in an ad click is going to eat into your profits.

With these kinds of figures (and obviously, yours are going to be different),
you’d need a 16% CTR to break even. (If every ad click costs 5 cents and
gives you 30 cents, you can afford to lose five out of every six clicks or
16%).

So if you can see that you’re getting a 16% CTR, buying advertising on
AdWords to send traffic to your AdSense ads could be a good deal.
Or not.

The second problem with arbitrage is that your CTR rate is based on users
coming from your current traffic sources. The users you buy through
AdWords might behave differently. They’ve already clicked on an ad once so
they might not want to click on an ad again.
Or alternatively, because you know they’re the type who do click on ads, it’s
possible that they’re exactly the type who’ll click on the ads on your page.
Results from using arbitrage vary. Some people report that the clicks they
buy on AdWords give them less revenue, others report that they’ve increased
their CTR.

The real key to arbitrage success is buying traffic based on the right
keywords. And to do that you need
Read More......