SEO

SEO or Search Engine Optimization is the best way to driving traffic to your site
because traffic from search engine very targeted, if you join at affiliate program you
can get much of money if your blog ranked well on the search engine because the
sales conversion are big enough, but doing SEO is not easy, if you want too bother
with the SEO matter you may using the services from SEO service company.

But SEO service company is not cheap, but if your budget its big I think its can be
considered, if you want to doing SEO by yourself there are several steps to make
your web visibility on search engine ranked well.

1. On page optimization:

• Meta tag
• Keywords density
• Keywords prominence

Best free tool to check SEO Score on this part is RankingToday.com.

2. Off page SEO

The main goals from off page SEO is build link to your web as much as possible, you
can get link by:

• exchange link
• buy link (You can get Cheap quality link from here: backlinks.com) *ref
• submit to directory
• submit to blog directory

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Google’s Referral Programs

One of the biggest changes that Google has made to the AdSense program
since the last edition of this book came out is in its referral programs.

Initially, these were pretty poor. The products were Firefox, Picasa, Google
Pack — a collection of different programs — and the AdSense program itself.

If you had users that included publishers interested in signing up for AdSense
then you might be able to make some money. (The AdSense referral pays $5
for a publisher who makes the same amount within 180 days, another $250
if the publisher makes $100 and a very nice $2,000 bonus if you refer 25 of
these kinds of users).

Most publishers though, don’t write content for other publishers. They were
left hoping to earn a dollar a download for Firefox. Most found it more costeffective
to use that spot on their page for something else.
It turned out that those early referral products were just filling space.

Today, Google offers referral products in more than 26 categories, from
animals to travel. Those products come in every format you can imagine and
pay different amounts for different actions.

It’s a whole other way of making money on your website
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Using Multiple Ad Blocks

Google lets you place more than one ad unit on each page of your Web site.
In fact, you can place:

3 ad units
3 link units
3 referral units
2 AdSense for search boxes

What does this mean for web publishers?
A real bonanza: you now have many more chances to hook readers with new
ads as Google will show unique ads in each ad unit!

With multiple ad blocks, you can also decide which ads are served in the best
places for your site.
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Blocking Ads

Another useful way to control the ads you see on your site is to block ads you
don’t want.

Google gives you a limit of 200 URLs to block, which isn’t much. You might
well find yourself burning through them pretty fast, especially if you try to
block lower paying ads in favor of the higher-paying ones.

Playing with keywords, content and placement will give you much better
results.
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Changing Metatags

Metatags certainly aren’t what they used to be, and in AdSense they’re
barely anything at all. There’s a good chance that when it comes to deciding
ad relevance, your metatags have no effect whatsoever.

I’ve already mentioned that the title of your page will have an effect. It’s also
very likely that the description does too.

But that doesn’t mean that your metatags are completely irrelevant when it
comes to AdSense. They aren’t. They’re only seem to be irrelevant when it
comes to serving ads; they still play a role in search engine optimization and
getting your site indexed faster.
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Keyword Frames

One of the reasons that websites don’t always receive relevant ads may be
that all the navigation and other non-content words affect the way Google
reads the page. If your links and other words take up lots of space, it could
well skew your results.

One way to avoid your navigation affecting your ads is simply to create
frames. You put all of your content in your main frame and the navigation
material in a separate frame. Only the “content frame” has the Google code
(google_page_url = document.location), so your keywords won’t be diluted
by non-relevant words.
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AdSense Arbitrage

Once you get to grips with the numbers that you see on the stats pages and
your logs, you might notice something interesting. You might see for
example, that you’re getting 5,000 ad clicks on a page each month and that
page is generating $1500.

Divide $1500 into 5,000 clicks and you’ll realize that each click for that type
of content is bringing you 30 cents.

That means that when you come to buy content, as long as you spend less
than 30 cents for a click to that page, you’re going to make a profit. And one
way to do that is to open an AdWords account and buy advertising space on
Google’s search pages. You could pay as little as 5 cents per click, giving you
a profit of 25 cents each time your 5-cent users click on your 30-cent ads.
That’s AdSense arbitrage and it sounds like a foolproof way to increase your
revenues.

If it were that easy, everyone would be doing it.
The first problem with arbitrage is that you can never get a 100% CTR. Not
every 5 cent click you buy is going to give you 30 cents back — and every
impression that doesn’t result in an ad click is going to eat into your profits.

With these kinds of figures (and obviously, yours are going to be different),
you’d need a 16% CTR to break even. (If every ad click costs 5 cents and
gives you 30 cents, you can afford to lose five out of every six clicks or
16%).

So if you can see that you’re getting a 16% CTR, buying advertising on
AdWords to send traffic to your AdSense ads could be a good deal.
Or not.

The second problem with arbitrage is that your CTR rate is based on users
coming from your current traffic sources. The users you buy through
AdWords might behave differently. They’ve already clicked on an ad once so
they might not want to click on an ad again.
Or alternatively, because you know they’re the type who do click on ads, it’s
possible that they’re exactly the type who’ll click on the ads on your page.
Results from using arbitrage vary. Some people report that the clicks they
buy on AdWords give them less revenue, others report that they’ve increased
their CTR.

The real key to arbitrage success is buying traffic based on the right
keywords. And to do that you need
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Finding Keywords

We know that Google’s crawlers search websites for keywords, then reports
back and tells the company what kind of ads to send to the site. If your site
is about pension plans for example, then your keywords would be things like
“retirement”, “401k” and “pension”.

Getting the right keywords on your site won’t just make your ads relevant; it
will also help you to make sure that the ads you get are the ones that pay
the most.

There are all sorts of tools available on the Web that tell you how much
people are prepared to pay for keywords. www.overture.com and
www.googlest.com let you see how much people are prepared to pay, and
keywords.clickhereforit.com also has a list of keywords with their prices.
On the more professional side, WordTracker provides a wealth of keyword
research tools that unearth pure gold. You can check it out at
www.WordTracker.com.

Again, you don’t want to build a site just to cash in on a high paying keyword
but if you know that “401k” pays more than “retirement” for example, then it
makes sense to use the higher paying keywords more than the lower paying
ones.
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Hosting Providers

Your site is going to be stored on a hosting company’s server. (You didn’t
want thousands of people dialing into your computer every hour, did you?)
Again, there are lots of different options available depending on how much
you want to pay and what you need.

In general, you’ll want to make sure that you have about 50 megabytes of
space (that’s enough for 100 pages!), full statistics reporting and most
importantly, 24 hour service. If your site goes down, you’ll be losing money
every hour it’s offline. If there’s a problem with the server, you want to make
sure it’s fixed right away.

You get what you pay for with Web hosting. “Free” services will cost you
more than you save in lost revenue, and you can pay up to $200 a month for
dedicated servers. Twenty bucks a month is a reasonable price to pay and
GoDaddy.com and NetworkSolutions.com both offer good programs.
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Domain Name

The first thing your site will need is a name or choose domain name. That’s easier said than done
these days. All the best words in the dictionary have either already been
bought and built by developers or they’ve been bought and offered by
speculators.

But that doesn’t mean you can’t create a good name and buy it for a song.
Putting two words together with a hyphen can work (like
http://www.adsense-secrets.com) and there are plenty of good names
available if you’re prepared to move outside the world of .coms into .net and
.biz etc.

Your first stop should be www.DomainAnything.com. This is a nuts and bolts
service that lets you hunt and buy names, order hosting plans and even
submit your site to the search engines. When you’re looking for a name, you
can just toss in ten options and the site will tell you which (if any) are
available. Find a good one, and you can either buy it there or pick it up at
www.godaddy.com (they can be a bit cheaper). All in, buying a name from
one of these service won’t cost you more than about $9 a year.
If you can’t find a name you like and that hasn’t already been grabbed, you
can take a look at sites like www.moderndomains.com and www.bestnames.net. These are companies that buy domain names and sell them for a profit. There’s a good chance you’ll find some good names here but they can cost you anything from $50 to $50,000. Before you part with a penny, think about the advantage that a good name can bring and ask yourself if you can’t get the extra traffic a cheaper way. Often, you can.
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Building Your Site

Since this book came out lots of people started asking me how they can
make money with AdSense. I’m always happy to help people make the most
of Google, but many of these people didn’t even have a website!

Here’s the bad news: to make money with AdSense, you’ve got to have a
website. There’s no getting around that. The good news though is that it’s
never been easier to create a website from scratch and use it to generate
real revenue.

I’m going to give a brief introduction here to creating a website from the
ground up. You can find plenty more information online and I’ll tell you where
to look. A good place to start is my own book How To Build Profitable
Websites Fast, available at www.buildawebsitefast.com.
If you already have a site up and running, you can just skip this bit, head
down to 1.10 and begin reading about how to improve your AdSense
revenues. Read More......

How to Sign Up Google Adsense

First though, you have to sign up. Here’s how you do it.
The sign-up page asks for a relatively small amount of information, not all of
which is as obvious as you might like.

First, you’ll have to tell Google whether you want an “individual” account or a
“company” account — whether you’re a company with more than twenty
employees or practically a one-man show that’s just you and up to nineteen
others. That’s important for just one reason: it tells Google where to send
the money. Take a business account and the payments will be made in the
name of your company; take an individual account, and they’ll be paid
directly to you.

You’ll also be able to choose between three different ways of receiving your
money: Electronic Funds Transfer, local currency check or Secured Express
Delivery. In general, it’s better to get your money by direct deposit
using the Electronic Funds Transfer; Google charges for express mail
checks.

(What you won’t be able to choose is whether you’re paid per click—on a
“CPC” basis—or for every thousand times you show an ad—on a “CPM” basis.
Google decides that for you. Some ads will be CPC and others will be CPM.)

The next piece of information that Google demands is your URL. There’s only
room for one URL, which can be confusing if you have more than one site
and want to put AdSense on all of them. Don’t worry about it. It won’t affect
how you use AdSense at all, so just submit your biggest site for now.
The next question is about whether you want content-based ads — the type
of small text ads I’ve been discussing so far, search ads or both. (Contentbased
ads are better but I’ll tell you how to benefit from each so I
recommend that you choose both.)
Once you’re approved, you’ll just have to copy and paste a small piece of
code into your website and you’re done!
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What Is AdSense ?

Before signing up to AdSense, it’s important to understand what you’re
signing up to. Many of the principles and strategies that I describe in this
book make the most of the way that AdSense works. If you can understand
where AdSense are getting their ads, how they assign those ads to Web
pages and how they fix the prices for clicks on those ads or for ad
appearances on those pages, you’ll be in a great position to manipulate
AdSense in a way that gives you maximum revenues.
Unfortunately, I can’t really do that.


Much of the way that Google runs the AdSense program is kept under wraps.
I know a few things — and enough to do a great deal with our AdSense ads.
But I don’t know it all. No one outside Google does. And for good reason. If it
was clear how Google figured out the content of each website and which ads
suit that site best, there’s a good chance that the Web would be filled with
sites created specially to bring in the highest paying ads instead of sites built
to bring in and inform users.

People do try to build sites for ads not content, but they tend to make less
money than high quality sites that attract loyal users who click on ads.
The fact is, we can make the most of both AdSense and our own ad space
without knowing the algorithms that Google uses to assign ads and pay sites.
That’s because AdSense is pretty simple. At the most basic level,
AdSense is a service run by Google that places ads on websites. When
you sign up to AdSense, you agree to take the ads that Google gives you and
receive a fee each time a user clicks on that ad (or for each thousand ad
appearances the ad receives on your site, depending on the type of ad).
The ads themselves come from another Google service: AdWords.
If you want to understand AdSense, you will need to understand AdWords.
Advertisers submit their ads to Google using the AdWords program. They
write a headline and a short piece of text — and here’s where it gets
interesting — they choose how much they want to pay.

Advertisers decide on the size of their advertising budgets and the amount they’re prepared to pay for each click they receive. Google then decides
where to put those ads.

The company’s owner might then say that he’s prepared to pay $1000 a
month for his advertising budget but not more than $1 for a click. He can be
certain now of getting at least a thousand leads a month.
But that’s where his control over the ad ends. Google will figure out which
sites suit an ad like that and put them where it sees fit, charging the
advertiser up to a dollar a click until the advertiser’s budget runs out. (Of
that dollar, how much the publisher receives is a Google secret. The New
York Times has reported Google pays publishers 78.5 percent of the
advertising price per click. The figure hasn’t been confirmed but it is around
what most people in the industry expect that Google pays.)
That makes AdWords different to more traditional form of advertising. In the
print world, an advertiser chooses where it wants to place its ads and decides
if the price is worth paying.

The newspaper too decides how much it wants advertisers to pay to appear
on its pages. Any advertiser that meets that price gets the slot and the
publisher always knows how much his space is worth.
Neither of those things is true online.
When an advertiser signs up to AdWords, he has no idea where his ads are
going to turn up. When you sign up to AdSense, you’ve got no idea
how much you’re going to be paid for the ad space on your page.
You leave it to Google to decide whether to give you ads which could pay just
a few cents per click or ads which could pay a few dollars per click.
Google says that it always assigns ads in such a way that publishers
receive maximum revenues, and that advertisers get the best value
for their money.

So if you have a site that talks about interior design and which mentions
“homemade furnishings” a great deal, Google will assume that your readers
will be interested in the sample ad above. But that won’t be the only ad that
could appear on your page. There could be dozens of others. Google will give
you the ads that it thinks will give you the highest revenues.
That might not be the ad with the highest possible click price though. If a
lower paying ad gives you more clicks and higher overall revenues, you
should find yourself receiving that ad instead.
In theory then, you could just leave it to Google to decide which ads to give
you and at which price.
In my experience though, that just cuts you out of a giant opportunity. You
can influence the choice of ads that you get on your page, both in terms of
content and in terms of price. You can certainly influence the number of
clicks you receive on those ads. Google leaves that entirely up to you — and
it’s a crucial part of the difference between earnings that pay for candy bars
and earnings that pay for cars.

In short then, while signing up for AdSense can be both the beginning and
the end of turning your site into income, if you’re serious about making
serious money with your site, it needs to be the beginning. You’ll want to
make sure you’re not getting low-paying ads, and you’ll want to make sure
that you’re getting the clicks that turn those ads into cash.
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